Palais Assi Collection

The Assi Journal · Private concierge

Morocco, composed around you

From the doors of the medina to Atlas villages, from Agafay’s silence to the Atlantic air: we shape each day around your pace, your tastes and the people travelling with you.

Explore the journalRequest information
01Marrakech
02Atlas
03Desert
04Atlantic

Experiences chosen for you

Before you arrive, we discuss your wishes, schedule and budget. Palais Assi Collection then suggests an itinerary with time for discovery and rest, with a driver or private guide according to your chosen programme.

01

Selection

Each address is chosen for a precise reason: cuisine, setting, culture, landscape or quality of welcome.

02

Orchestration

Transfers, timings, reservations and special requests are coordinated through one point of contact.

03

Transparency

Every external service is confirmed with its price and terms before booking.

Assi’s Exceptional Moments

Experiences chosen for their distinctive character, woven into the rhythm of your stay.

The Bacha Coffee breakfast table aboard the Royal flight at sunrise
Photography: Ciel d’Afrique

The Royal flight · Ciel d’Afrique

Breakfast in the sky

A private hot-air balloon, a table set on board and a gourmet Bacha Coffee breakfast served by a steward. At sunrise, take time to discover the landscapes around Marrakech from the sky.

  • Private balloon · minimum 2 guests
  • 40–60 minute flight
  • Private return transport included

Weather permitting and subject to confirmation by Ciel d’Afrique. We suggest an early date in your stay to leave room for rescheduling.

Plan this moment

The observatory · Atlas Golf Marrakech

An evening beneath the stars

At Atlas Golf Marrakech’s observatory, an astronomy professor from the University of Marrakech guides you through the night sky, its constellations and visible celestial objects. An experience of around an hour and a half to share with family or friends.

  • Guided observation · around 1½ hours
  • Private session on request or public session on Saturdays at 7:30 pm
  • Transport quoted separately

Sessions depend on the weather and may be cancelled if the sky does not allow a good observation. Your time slot, price and rescheduling or refund terms are confirmed before you agree.

Explore this evening

Lake Lalla Takerkoust · Jet Atlas

An escape on the water

Add a more adventurous note to your stay with Jet Atlas’s jet-skiing or flyboarding on Lake Lalla Takerkoust. We can help plan your journey and discuss which activity suits your wishes.

  • Choose jet-skiing or flyboarding
  • Choose and pay for the activity directly on site
  • Transport by proposal, separate from the activity

Jet Atlas welcomes visitors without regular advance bookings or intermediaries. This request does not reserve a time slot. Check availability, weather, age, fitness and participation requirements directly with the operator before travelling.

Plan this escape

Six thoughtful ways to plan Marrakech

Choosing a private house, a table, an experience, an Atlas day or a family stay: each guide answers a genuine travel question.

Moments to enjoy at your own pace

Distinctive experiences arranged privately where the offer allows, always subject to availability, weather and operator conditions.

01Villa Assi Prestige · private wellbeing

Spa Lea, a moment for yourself

Sheltered in the private courtyard, Spa Lea brings together a six-person jacuzzi and a relaxation area. An intimate pause after the medina, before dinner on Chjara-Stella. Massages and treatments are arranged on request, subject to availability.

Reserved for villa guestsDiscover Spa Lea
02Sunrise · approximately 5 hours

The sky with Ciel d’Afrique

A pre-dawn departure, a 50-to-60-minute balloon flight when conditions allow, a Berber breakfast, then return to Marrakech. As this is weather-dependent, we recommend booking it early in the stay to preserve a possible second date.

Independent operator · packages and prices shown when composing your stay · weather dependentView the official programme
03Agafay & Atlas · adventures

The stone desert with Dunes & Désert

Choose quad, buggy or camel outings, a sunset meal or a private Atlas walk. Packages and their budgets are available when composing your stay. Escapes to the Sahara dunes require several days.

Independent operator · activity, format, availability, price and terms confirmed before any bookingDiscover Dunes & Désert
04Marrakech · 90 minutes or bespoke

The city by vintage sidecar

A livelier reading of Guéliz, the Palmeraie and less expected neighbourhoods with Marrakech Insiders. The route is adapted to available time and the travellers’ profile.

Independent operator · helmet and safety briefing requiredDiscover the experience
05Medina · private half-day

Marrakech behind closed doors

A licensed guide may connect major landmarks — Ben Youssef Madrasa, palaces and souks — with fondouks, artisans and details easily missed. We request a route shaped around your interests, with no imposed shopping stops.

Guide, route and admissions confirmed and charged separatelyView the official tourism portal
06Art, garden and couture

Majorelle, Berber arts and Yves Saint Laurent

A timed morning at Jardin Majorelle, the Pierre Bergé Museum of Berber Arts and Musée Yves Saint Laurent. Official tickets should be purchased in advance; the YSL museum is generally closed on Wednesdays.

Official ticketing only · opening times recheckedOpen official ticketing
07High Atlas · private day

Lunch with a host family in an Amazigh village

A gentle walk or village encounter may be followed by a meal prepared by a host family from local produce. The guide, walk and meal are chosen around your preferences, then confirmed before booking.

A day tailored to you · subject to availabilityEntrust us with this day
08Villa Assi Prestige · on request

Your private table on Chjara-Stella

An aperitif, Moroccan dinner or intimate celebration can be arranged on Chjara-Stella, the signature rooftop, with a pre-agreed menu, table setting and service adapted to the party. The private chef meal includes shopping, preparation, table setup, service and cleaning. Drinks and special decoration follow your preferences.

After menu and dietary requirements are approved
Live music for your private dinner

Two musicians join you at the villa to accompany dinner or bring a distinctive touch to a special occasion. A private experience to share with the people closest to you.

By arrangement. Timing, availability and the performance programme are agreed with you before confirmation, respecting the peaceful setting of the villa.

Two musicians in the salon at Villa Assi Prestige
A few notes at the villa
Imagine this dinner
09Royal Mansour · lunch & afternoon

A day at Le Jardin

A day at Royal Mansour, from 10 am to 6 pm: pool access, a welcome mocktail and lunch at Le Jardin with a starter, main and dessert. Choose a day pass or a private pavilion for two or four guests; the concierge can arrange transfers.

Advance reservation · day-guest pool access subject to availability and the property’s conditionsDiscover Le Jardin & the pool

What Marrakech leaves in your hands

A fragrance composed, a recipe passed on, a new perspective on African art or family images that feel nothing like holiday snapshots. These experiences are selected for the trace they leave, not to fill an itinerary.

01African art · guided visit

Marrakech through its artists

A visit to MACAAL and its sculpture park may be extended, when the calendar allows, with an appointment at Fondation Montresso. Driver, mediation and timing are composed around the exhibitions on view.

Visits and calendar rechecked before bookingDiscover MACAAL
02Medina · olfactory creation

Compose your own fragrance

At the Perfume Museum, Moroccan essences become personal material. The visit may be followed by a composition workshop, leaving with a fragrance created in Marrakech.

Workshop by reservation · duration and format confirmedDiscover the official museum
03Cooking · pastry · 2 hours

Learn a chef’s gesture

A private two-hour Royal Mansour workshop, solo or with up to six participants. Moroccan cooking in the morning except Friday, Italian cooking daily or pastry in the afternoon: choose a theme and learn with the property’s chefs.

Independent property · programme subject to availabilityView official workshops
04Gastronomy · private experience

A table beyond the restaurant

A Chef’s Table, a bucolic setting or a more confidential dining room: selected grand houses serve meals in reserved spaces. We identify the right format for the occasion and request the booking.

Menu, access and terms confirmed by the propertyDiscover private tables
05Medina · culinary heritage

Moroccan Culinary Art Museum

Set in an eighteenth-century palace, the museum explores Morocco’s culinary history and craft. One address on Rue Riad Zitoun el Jdid for a museum visit, a cookery class with tasting or a Museum Banquet when programmed. Find all three under “Restaurants & culinary experiences” when composing your stay.

Independent venue · rates shown in the composer; availability and terms rechecked before any requestDiscover the museum and its experiences
06Villa & Marrakech · private

Your Marrakech album

With Jean-Christophe of Shooting Marrakech, a moment at the villa, a second city setting or the story of your stay across several locations. Personal preparation, retouching, a secure private gallery and high-resolution files: lasting memories with respect for your privacy.

Private Moments · 1 hour; Marrakech Signature · 2 hours; Private Marrakech Journey · 4 hours. Explore the packages in Book.Choose my session
“Privilege is not doing everything. It is experiencing exactly what feels like you.”

Palais Assi Collection

Days worth leaving for

We do not recommend every excursion to every guest. Season, heat, road time, physical ability and travellers’ ages determine the right choice.

01High Atlas · private day

Imlil & Asni

Villages, agricultural terraces and flexible walking at the gateway to Toubkal National Park. The right format combines a private driver, local guide and a reserved valley lunch without turning the day into a race to the summit.

Ideal for · landscapes, walking, Amazigh culture↗
02Ourika Valley · gentle day

Ourika & ANIMA Garden

A balanced combination of valley scenery, lunch with a view and a walk through ANIMA’s three hectares of art and nature created by André Heller. Setti Fatma can be added when crowds, weather and walking ability allow.

Ideal for · gardens, art, families, a first Atlas day↗
03Azilal · long day

Ouzoud Waterfalls

A roughly 100-metre waterfall amid olive groves and gorges. Wild Barbary macaques may be seen but their presence is never promised: Palais Assi excludes feeding, touching and photographs with handled animals.

Good to know · long drive, walking and many steps↗
04High Atlas · seasonal

Oukaïmeden & high mountains

A more mineral, cooler alternative for hiking, panoramas and, only when actual snow conditions allow, winter activities. The programme must be confirmed close to the date.

Ideal for · altitude, hiking, open spaces↗
05Atlantic · day or overnight

Essaouira, former Mogador

Ramparts, harbour, galleries, woodcraft and a fish lunch shape a first visit. To enjoy the evening and morning light without six hours on the road in one day, we often recommend staying overnight.

Ideal for · sea, art, fish, a slower pace↗

Leave Marrakech without leaving the journey

These properties are not extensions of Palais Assi Collection. Our concierge can advise on the right format, arrange transport and request a booking; accommodation is contracted directly or separately under each property’s terms.

01Atlas · Asni
1–2 nights

Kasbah Tamadot

Virgin Limited Edition’s retreat combines rooms, riads, tents and suites with two restaurants, spa, pools and mountain activities. A genuine interlude balancing walking, rest and Amazigh culture.

View the property
02Atlas · Ouirgane · adults
1–2 nights

Olinto Atlas Mountain Retreat

Nine private pavilions, gardens, pools, spa and mountain experiences. A highly private adults-only option, with hiking, e-bikes and Berber cooking depending on the programme.

View the property
03Agafay
1 night

The White Camel

Tents, lodges, pools, dining and activities in the stone desert. A good way to extend sunset into an overnight stay, after checking the exact accommodation category and included services.

View the property
04True sand desert · Sahara · Erg Chigaga
3 days · 2 nights minimum

A night beneath the Sahara stars

From Marrakech, Desert Luxury Camp composes a private escape to the great dunes of Erg Chigaga, with private transfers and nights in an intimate desert camp. The itinerary remains bespoke, subject to seasonal conditions and confirmed before any booking.

View the property
05Essaouira · medina
1–2 nights

L’Heure Bleue Palais

A 33-room-and-suite Relais & Châteaux in former Mogador, with a panoramic terrace and rooftop pool. An elegant base from which to rediscover the medina in the morning.

View the property
06Oualidia · lagoon
2 nights

La Sultana Oualidia

Twelve rooms and suites facing the lagoon, a spa, pools, restaurants and water or nature experiences. Chosen for slowing down, seafood and exploring the reserve.

View the property
07Skoura · Great South
2–5 nights

Dar Ahlam

A kasbah whose hospitality unfolds without a fixed programme: meals in unexpected places, the oasis, creative encounters and, for longer stays, the desert. This is a journey in itself, not a quick excursion.

View the property

Sixteen addresses, sixteen different reasons

This is not a universal ranking. The right table depends on the occasion: a first Moroccan dinner, contemporary cuisine, palace surroundings, rooftop lunch or a lively evening. The concierge recommends and requests the booking; no table is guaranteed before the restaurant confirms it.

01
Moroccan fine dining

La Grande Table Marocaine

The Royal Mansour’s palace dinner for a gastronomic reading of Moroccan tradition.

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02
Medina institution

Dar Yacout

A medina institution for a generous Moroccan set menu, shared in the setting of a traditional house.

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03
Celebrated chef · medina

Dar Moha — Chef Moha

In an 18th-century riad in Dar El Bacha, chef Moha revisits Moroccan classics between tradition and contemporary creativity.

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04
Contemporary Moroccan

Sahbi Sahbi

À la carte Moroccan cooking, with home-style recipes and the craft of an open kitchen.

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05
Classic Moroccan à la carte

Al Fassia

A family reference run and served by women, with two different atmospheres in Guéliz and Aguedal.

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06
Contemporary bistro

+61

Seasonal sharing plates for a contemporary lunch or dinner in Gueliz.

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07
Design & evening

Pétanque Social Club

A Gueliz address for gathering around a table, with a garden and club atmosphere.

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08
Medina rooftop

NOMAD

Contemporary Moroccan cooking and a terrace in the heart of the medina, overlooking the Spice Square.

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09
Rooftop & sunset

El Fenn

A colourful address minutes from Jemaa el-Fna, chosen as much for its atmosphere as for a drink or rooftop meal.

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10
Italy at Royal Mansour

Sesamo

The Alajmo brothers’ Italian cuisine in Venetian surroundings, for a grand dinner outside the Moroccan register.

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11
Italy at La Mamounia

L’Italien by Simone Zanoni

A palace trattoria for lunch or dinner, with a seasonal calendar to verify before booking.

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12
Italian garden in Guéliz

La Trattoria

A longstanding Italian address in Marrakech, selected for its inner garden, pool and an atmosphere that feels more romantic than demonstrative.

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13
Contemporary Cantonese & music

Ling Ling

Cantonese sharing plates, cocktails and a terrace at Mandarin Oriental, in an atmosphere that becomes more musical as the evening unfolds.

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14
Dinner show

Comptoir Darna

A lively setting for Moroccan dining, music and live performances. We help you choose the right time for your evening.

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15
Rooftop & Japanese cuisine

Nobu Marrakech

Contemporary Japanese cooking, Omakase menus and a rooftop: several ways to spend an evening in Marrakech.

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16
Food & Art · Guéliz

Chonchon & Chocolat

A colourful, welcoming address where house-made creative cooking, patisserie, afternoon tea and art meet, including its chocolate-mousse bar.

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The journey is part of the experience

On request, we coordinate the appropriate vehicle for the programme and party size. Driver, guide and operator remain external providers, confirmed after quotation.

01

A calm arrival

Private airport or railway-station transfer, with pickup time and luggage confirmed before arrival.

02

Driver at disposal

Saloon, SUV or van according to the party, for 4 hours, a full day or the entire stay.

03

The right guide

Licensed French- or English-speaking guide, generalist or focused on heritage, craft, gastronomy or mountains.

04

A prepared route

Realistic travel time, opening hours, pauses and return to the villa built into the programme rather than added afterwards.

Tell us what draws you. We will build the right rhythm.

Share your dates, party size and preferences. The concierge will reply with availability, the total price and the proposed services.

View availability and plan my stay

Names and trademarks belong to their owners and do not, by themselves, announce a commercial partnership. Programmes, opening times, conditions, prices and access are rechecked at the time of enquiry. Every external booking remains subject to provider confirmation.

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