Selection
Each address is chosen for a precise reason: cuisine, setting, culture, landscape or quality of welcome.
The Assi Journal · Private concierge
Morocco,composed around you
From the doors of the medina to Atlas villages, from Agafay’s silence to the Atlantic air: we shape each day around your pace, your tastes and the people travelling with you.
A concierge that selects
A journal, never a catalogue
Palais Assi Collection does not sell an accumulation of activities. Before arrival, we discuss your energy, schedule, interests and budget. We then suggest a clear itinerary with breathing space, the right driver and, when it genuinely adds value, a private guide.
Orchestration
Transfers, timings, reservations and special requests are coordinated through one point of contact.
Transparency
Every external service is confirmed with its price and terms before booking.
Journal signatures
Eight ways to feel Marrakech differently
Distinctive experiences arranged privately where the offer allows, always subject to availability, weather and operator conditions.
01Sunrise · approximately 4½ hours
The sky with Ciel d’Afrique
A pre-dawn departure, a 40-to-60-minute balloon flight when conditions allow, then return to Marrakech. As this is weather-dependent, we recommend booking it early in the stay to preserve a possible second date.
Independent operator · flight subject to weatherView the official programme02Agafay · half-day or evening
The stone desert, privately
Quad bike or buggy with Dunes & Désert, an Atlas-facing pause and sunset dinner when included in the selected programme. Agafay is a mineral desert, not the Sahara; its elegance lies in its relief and proximity to Marrakech.
Flexible activities · conditions confirmed before departureView the operator03Marrakech · 90 minutes or bespoke
The city by vintage sidecar
A livelier reading of Guéliz, the Palmeraie and less expected neighbourhoods with Marrakech Insiders. The route is adapted to available time and the travellers’ profile.
Independent operator · helmet and safety briefing requiredDiscover the experience04Medina · private half-day
Marrakech behind closed doors
A licensed guide connects major landmarks — Ben Youssef Madrasa, palaces and souks — with fondouks, artisans and details easily missed. The route follows your interests, with no imposed shopping stops.
Admissions and guide charged separatelyView the official tourism portal05Art, garden and couture
Majorelle, Berber arts and Yves Saint Laurent
A timed morning at Jardin Majorelle, the Pierre Bergé Museum of Berber Arts and Musée Yves Saint Laurent. Official tickets should be purchased in advance; the YSL museum is generally closed on Wednesdays.
Official ticketing only · opening times recheckedVisit the official website06High Atlas · private day
Lunch with a host family in an Amazigh village
A gentle walk or village encounter leads to a meal prepared by a host family from local produce. The guide makes conversation easier and the pace remains respectful of village life, without staging it as folklore.
Village, host family, menu and conditions confirmed before departureView Atlas experiences07Villa Assi Prestige · on request
Your private rooftop table
A late lunch, Moroccan dinner or intimate celebration served at the villa, with a pre-agreed menu, table setting and service adapted to the party. Chef, drinks and staff are quoted separately.
After menu and dietary requirements are approvedImagine this dinner08Royal Mansour · lunch & afternoon
A day at Le Jardin
An open-air lunch at Le Jardin, where Mediterranean and Asian influences meet, followed by an afternoon beside the Royal Mansour pool. The concierge requests the appropriate Pool Day format — lounger or private pavilion according to party size — and coordinates return transport.
Advance reservation · day-guest pool access subject to availability and the property’s conditionsDiscover Le Jardin & the poolArt, savoir-faire & memories
What Marrakech leaves in your hands
A fragrance composed, a recipe passed on, a new perspective on African art or family images that feel nothing like holiday snapshots. These experiences are selected for the trace they leave, not to fill an itinerary.
01African art · guided visit
Marrakech through its artists
A visit to MACAAL and its sculpture park may be extended, when the calendar allows, with an appointment at Fondation Montresso. Driver, mediation and timing are composed around the exhibitions on view.
Visits and calendar rechecked before bookingDiscover MACAAL02Medina · olfactory creation
Compose your own fragrance
At the Perfume Museum, Moroccan essences become personal material. The visit may be followed by a composition workshop, leaving with a fragrance created in Marrakech.
Workshop by reservation · duration and format confirmedAsk the concierge03Cooking · pastry · 2 hours
Learn a chef’s gesture
Moroccan cooking, Italian cooking or pastry: the concierge can request a workshop at the Royal Mansour Cooking School and place it within a day that still has room to breathe.
Independent property · programme subject to availabilityView official workshops04Gastronomy · private experience
A table beyond the restaurant
A Chef’s Table, a bucolic setting or a more confidential dining room: selected grand houses serve meals in reserved spaces. We identify the right format for the occasion and request the booking.
Menu, access and terms confirmed by the propertyDiscover private tables05Family · age-appropriate pace
Marrakech at a child’s height
A cooking workshop, a garden, a short medina discovery and genuine time to rest create a day shaped around the children’s ages — rather than imposing an adult itinerary upon them.
Activities selected according to age and seasonView the culinary museum06Villa & medina · bespoke
Your Marrakech album
A photographer can join the family at the villa, on the rooftop or along a chosen medina route. Style, duration, permissions and the number of delivered images are agreed before the session.
Photographer selected after portfolio approvalImagine the session
“Privilege is not doing everything. It is experiencing exactly what feels like you.”
Palais Assi Collection
Grand landscapes
Days worth leaving for
We do not recommend every excursion to every guest. Season, heat, road time, physical ability and travellers’ ages determine the right choice.
01High Atlas · private day
Imlil & Asni
Villages, agricultural terraces and flexible walking at the gateway to Toubkal National Park. The right format combines a private driver, local guide and a reserved valley lunch without turning the day into a race to the summit.
Ideal for · landscapes, walking, Amazigh culture↗02Ourika Valley · gentle day
Ourika & ANIMA Garden
A balanced combination of valley scenery, lunch with a view and a walk through ANIMA’s three hectares of art and nature created by André Heller. Setti Fatma can be added when crowds, weather and walking ability allow.
Ideal for · gardens, art, families, a first Atlas day↗03Azilal · long day
Ouzoud Waterfalls
A roughly 100-metre waterfall amid olive groves and gorges. Wild Barbary macaques may be seen but their presence is never promised: Palais Assi excludes feeding, touching and photographs with handled animals.
Good to know · long drive, walking and many steps↗04High Atlas · seasonal
Oukaïmeden & high mountains
A more mineral, cooler alternative for hiking, panoramas and, only when actual snow conditions allow, winter activities. The programme must be confirmed close to the date.
Ideal for · altitude, hiking, open spaces↗05Atlantic · day or overnight
Essaouira, former Mogador
Ramparts, harbour, galleries, woodcraft and a fish lunch shape a first visit. To enjoy the evening and morning light without six hours on the road in one day, we often recommend staying overnight.
Ideal for · sea, art, fish, a slower pace↗One night, sometimes more
Leave Marrakech without leaving the journey
These properties are not extensions of Palais Assi Collection. Our concierge can advise on the right format, arrange transport and request a booking; accommodation is contracted directly or separately under each property’s terms.
01Atlas · Asni
1–2 nightsKasbah Tamadot
Virgin Limited Edition’s retreat combines rooms, riads, tents and suites with two restaurants, spa, pools and mountain activities. A genuine interlude balancing walking, rest and Amazigh culture.
View the property02Atlas · Ouirgane · adults
1–2 nightsOlinto Atlas Mountain Retreat
Nine private pavilions, gardens, pools, spa and mountain experiences. A highly private adults-only option, with hiking, e-bikes and Berber cooking depending on the programme.
View the property03Agafay
1 nightThe White Camel
Tents, lodges, pools, dining and activities in the stone desert. A good way to extend sunset into an overnight stay, after checking the exact accommodation category and included services.
View the property04Sahara · Merzouga · Erg Chebbi
3 days · 2 nights minimumA night beneath the Sahara stars
From Marrakech, three days and two nights are the realistic minimum: one overnight stop en route, followed by a night under canvas at a selected camp beside the Erg Chebbi dunes. For a more unhurried journey, we recommend four days and three nights.
View the property05Essaouira · medina
1–2 nightsL’Heure Bleue Palais
A 33-room-and-suite Relais & Châteaux in former Mogador, with a panoramic terrace and rooftop pool. An elegant base from which to rediscover the medina in the morning.
View the property06Oualidia · lagoon
2 nightsLa Sultana Oualidia
Twelve rooms and suites facing the lagoon, a spa, pools, restaurants and water or nature experiences. Chosen for slowing down, seafood and exploring the reserve.
View the property07Skoura · Great South
2–5 nightsDar Ahlam
A kasbah whose hospitality unfolds without a fixed programme: meals in unexpected places, the oasis, creative encounters and, for longer stays, the desert. This is a journey in itself, not a quick excursion.
View the propertyThe right table, at the right moment
Fifteen addresses, fifteen different reasons
This is not a universal ranking. The right table depends on the occasion: a first Moroccan dinner, contemporary cuisine, palace surroundings, rooftop lunch or a lively evening. The concierge recommends and requests the booking; no table is guaranteed before the restaurant confirms it.
Moroccan fine dining
La Grande Table Marocaine
The Royal Mansour’s palace dinner for a gastronomic reading of Moroccan tradition.
↗Medina institution
Dar Yacout
A historic residence and Moroccan dinner conceived as a complete sequence, open in the evenings outside its weekly closing day.
↗Celebrated chef · medina
Dar Moha — Chef Moha
In an eighteenth-century riad in Dar El Bacha, Chef Moha reinterprets Moroccan classics, balancing tradition with contemporary creativity.
↗Contemporary Moroccan
Sahbi Sahbi
A female-led kitchen, a central wood-fired oven and Moroccan recipes in a Studio KO interior.
↗Classic Moroccan à la carte
Al Fassia
A family reference run and served by women, with two different atmospheres in Guéliz and Aguedal.
↗Contemporary bistro
+61
Local produce, seasonality and direct, uncomplicated plates at an intentionally relaxed Guéliz address.
↗Design & evening
Pétanque Social Club
A former club reinvented around a garden, several salons, a bar and contemporary cooking.
↗Medina rooftop
NOMAD
Modern Moroccan cooking and rooftop views over Rahba Kedima; terrace tables can be reserved for lunch or dinner.
↗Rooftop & sunset
El Fenn
A colourful address minutes from Jemaa el-Fna, chosen as much for its atmosphere as for a drink or rooftop meal.
↗Italy at Royal Mansour
Sesamo
The Alajmo brothers’ Italian cuisine in Venetian surroundings, for a grand dinner outside the Moroccan register.
↗Italy at La Mamounia
L’Italien by Simone Zanoni
A palace trattoria for lunch or dinner, with a seasonal calendar to verify before booking.
↗Italian garden in Guéliz
La Trattoria
A longstanding Italian address in Marrakech, selected for its inner garden, pool and an atmosphere that feels more romantic than demonstrative.
↗Contemporary Cantonese & music
Ling Ling
Cantonese sharing plates, cocktails and a terrace at Mandarin Oriental, in an atmosphere that becomes more musical as the evening unfolds.
↗Dinner show
Comptoir Darna
Chosen for the evening’s energy, orchestra, dancers and transition into the club — not as a substitute for a gastronomic table.
↗Rooftop & Japanese cuisine
Nobu Marrakech
Nobu Restaurant, lounge and panoramic rooftop for a more international, urban evening.
↗Move without thinking about it
The journey is part of the experience
On request, we coordinate the appropriate vehicle for the programme and party size. Driver, guide and operator remain external providers, confirmed after quotation.
A calm arrival
Private airport or railway-station transfer, with pickup time and luggage confirmed before arrival.
Driver at disposal
Saloon, SUV or van according to the party, for half a day, a full day or the entire stay.
The right guide
Licensed French- or English-speaking guide, generalist or focused on heritage, craft, gastronomy or mountains.
A prepared route
Realistic travel time, opening hours, pauses and return to the villa built into the programme rather than added afterwards.
Your stay does not exist yet
Tell us what draws you. We will build the right rhythm.
Share your dates, party size, wishes and what you absolutely do not want. We will respond with a first stay proposal, followed by genuinely confirmed availability and rates.
Compose my Journal on WhatsAppOr email us · contact@palaisassi.comNames and trademarks belong to their owners and do not, by themselves, announce a commercial partnership. Programmes, opening times, conditions, prices and access are rechecked at the time of enquiry. Every external booking remains subject to provider confirmation.